WHY PINK?

PINKSTIX originated from humble beginnings, when a group of young women decided to paint a set of drumsticks pink as a joke. Since percussion and drums were male-dominated instruments at the time, it was empowering to add such a vibrant female touch and the trend spread like wildfire. Soon, every stick and mallet was painted hot pink and caught the attention of many spectators that, hey, girls can play a mean beat.

A line of funky fashion accessories soon followed, and like its name, the line embraced the wild, in-your-face femininity with fun and colourful designs. As the same group of girls grew up, so did the line; the accessories became more mature and sophisticated but the designs never forgot the roots of celebrating girl power. The strong female attitude knew no boundaries of course, and translated the successful line to international proportions, its accessories stemming from Toronto to New York.

PINKSTERELLA – THE ALTER-EGO

This very attitude of empowerment lends itself easily to more recent global issues; namely environmental awareness and preservation. PINKSTIX is discovering ways to contribute to the eco-movement; such as supporting our local economy, creating our very fashionable & animal friendly Du JouR Vegan Handbag collection, creating long-lasting, top-quality multi-purpose accessories, and providing eco-friendly reusable totes in all handbag purchases. We are also very aware of our eco-footprint in our office operations, choosing to go paperless whenever possible and selecting recycled paper options when not, such as using FSC-approved recycled paper in our catalogues.

PINKSTIX social responsibility agenda also includes supporting female empowerment.

We achieve this by sponsoring projects that support women and children, such as local charity and co-op organizations and local hospital programs for mothers and babies. We also hope to inspire female achievement by presenting stories of strong, smart and sassy women on our website. We always adopt this attitude when selecting models for any of our ad campaigns to represent “Pinksterella” – our alter-ego.