PINKSTIX FW2010 Ad Campaign follows a day in the life of our heroine "Pinksterella".  Our setting was inspired by the post-war 1950s - a time of hope and renewal.  Quite fitting as we are encountering our own renaissance following our recent "Great Recession".  Our heroine is a modern-day Elizabeth Taylor/Bettie Page/Marilyn Monroe - both naughty AND nice, as she transforms herself throughout the day into "Pinksterella". 

The story unfolds as Pinksterella awakens in her outdoor living toom, looking mighty fine while contemplating  how to accessorize herself for the day.  She picks up her pink-mobile from the local mechanic, likes what she sees, and proceeded for a quick lunch-time rendez-vous.  She straightens herself out in the Lady Ga Ga -inspired spray room before setting out for the night!